E-COMMERCE AND SOCIAL
Email marketing, web design, and social media content.
CAMPAIGNS
PROMPT:
Launch a new Arebesk x Meaghan Murphy (editor-in-chief of Woman’s Day) collaboration grip sock and promote a launch event hosted by The Bar Method.
MY ROLE:
Apparel Design, Creative Direction, Marketing Graphics
STRATEGY:
Incorporate the sleek, modern, geometric look associated with Arebesk marketing as well as the bright blue lightning bolts connected to Meaghan Murphy’s Your Fully Charged Life book branding.
RESULT:
The product sold out in less than 12 weeks, prompting the expansion of the Meaghan Murphy x Arebesk line. The Bar Method event sold out, and additional wholesale clients inquired about hosting their own studio events in collaboration with Arebesk.
VIDEO
Select reels created for Instagram, Tiktok, and ad use across social channels. Videos performed above financial KPIs for ROAS ranging from 2.06 - 3.12.
Directed and edited by Rachel Mathieu. Cinematography by Chandler Perry.
EMAIL MARKETING
Select email marketing campaigns for events, sales, and product launches.
