SOCIAL MEDIA
Video and static creative used for campaigns and paid social.
CAMPAIGNS
PROMPT:
Launch a new Arebesk x Meaghan Murphy (editor-in-chief of Woman’s Day) collaboration grip sock and promote a launch event hosted by The Bar Method.
ROLE:
Apparel Design, Creative Direction, Marketing Graphics
STRATEGY:
Incorporate the sleek, modern, geometric look associated with Arebesk marketing as well as the bright blue lightning bolts connected to Meaghan Murphy’s Your Fully Charged Life book branding.
RESULT:
The product sold out in less than 12 weeks, prompting the expansion of the Meaghan Murphy x Arebesk line. The Bar Method event sold out, and additional wholesale clients inquired about hosting their own studio events in collaboration with Arebesk.
VIDEO
Select reels created for Instagram, Tiktok, and ad use across social channels. Videos performed above financial KPIs for ROAS ranging from 2.56 - 3.45.
Directed and edited by Rachel Mathieu. Cinematography by Chandler Perry.
ANNA GOLD GRIP SOCK
PRODUCT LAUNCH
PROMPT:
Launch a new shade of the Anna Grip Sock: a best-selling crew sock with a satin bow detail.
ROLE:
Film Director, Editor, Colorist
STRATEGY:
Showcase the Anna sock in a way that feels dynamic and scroll-stopping. Present the product in a way that highlights its key selling points: the grip, the bow detail, and the new color way.
RESULT:
Strong performance week after week in our ad sets, securing its place in our campaigns for 6+ months. Achieved a 3.45 ROAS and a consistently low CPA.
STATICS
Select photographs used for paid social campaigns.
ROLE: Creative Direction, Photography, Graphic Design
